America 1919

Good Morning Cereal is a cereal company based in Philadelphia, United States. The day after the regional preliminary of Miss America ended, their person-in-charge, Anthony Roberts, arrived in Atlantic City.

Today, he finally met Donnie Block.

"Mr. Block, hello, I\'m delighted to meet you today!"

Upon meeting Donnie Block, Anthony Roberts was extremely humble. He had to be, considering the sales of Good Morning Cereal were increasingly disappointing.

The breakfast cereal industry in the United States was among the first to reap the benefits of advertising, but that did not mean every brand\'s cereal was equally successful.

Previously, Anthony Roberts considered advertising in newspapers, but there were already several cereal companies publicizing there. Having suffered from the lack of advertising before, Anthony decided this time to stay ahead of his competitors.

So, when he saw the newspaper report on the second day of the Miss America Philadelphia regional competition, he immediately had his company investigate the impact of Miss America.

This survey genuinely shocked Anthony Roberts: the event was already common knowledge in the United States. More importantly, Anthony discovered two things that could be highly beneficial for him.

First, according to the information Anthony received, Starry Entertainment, the organizer of Miss America, had applied for a commercial radio broadcast license. During the second round of regional finals, they would start broadcasting nationwide.

Given the current popularity of Miss America, Anthony believed that once the Atlantic City Broadcast started, it would undoubtedly attract a large audience.

Second, the top eight beauty contestants from the Philadelphia regional would tour Philadelphia to canvass for votes, sure to attract large crowds. If at this time, one could have a contestant speak at their company, how much traffic would that bring? Discover hidden stories at M V L

After understanding these two points, Anthony immediately bought a train ticket to Atlantic City that same day, wishing to meet Mr. Block, only to find that Donnie had no time that day.

"Mr. Roberts, welcome to Atlantic City. Regarding the collaboration you\'re interested in, my secretary Dwight has informed me about it. Our company is also very pleased to work with your esteemed company!"

Dwight is now Donnie\'s personal bodyguard, driver, and secretary!

Seeing Donnie\'s attitude made Anthony quite happy; he saw it as a good start to the cooperation between the two parties.

"Mr. Block is truly a business genius. Beauty pageants were held in Atlantic City last year, but none had the impact of your Miss America. I believe when it comes to the regional finals, it will become a national news sensation."

Donnie laughed, "So, Mr. Roberts, you are also a guest of our Atlantic City now?"

Anthony responded with a smile, "I come to Atlantic City every month!"

Donnie rejoined, "Atlantic City welcomes every valued guest like Mr. Roberts!"

After the pleasantries, Donnie got straight to the point of the conversation. This is how Americans do business: no need for much beating around the bush as everyone can state their needs outright.

"I wonder, Mr. Roberts, what level of partnership are you interested in?"

Anthony was slightly taken aback and asked Donnie, "What levels of partnership?"

Donnie explained, "According to Starry Entertainment\'s plan for Miss America advertiser partnerships, we\'ve divided our cooperation into three tiers."

"There\'s Tier C, this category ensures that by the time the regional finals begin, your company\'s advertisements will appear in the Miss America promotional brochures. Those will include a detailed introduction to your company, along with Miss America\'s appreciation."

"For Tier B partners, your company surely already knows that our company owns its own newspaper and radio station. If you choose Tier B cooperation, whether it\'s in the paper or on the radio when broadcasting content related to Miss America, your company\'s name will be mentioned. We\'ll even craft a short story on the radio specifically to advertise your company\'s products."

"As for Tier A partnership, it is all-encompassing. When the competitions take place, not only will there be posters displaying your products at the venues, but our Miss Americas will also give speeches at your company beforehand. Lastly, there\'s something you might not know yet, Mr. Roberts,"

"We have filmed an exclusive documentary for Miss America. It might be too late for the preliminaries, but during the filming of the regional and national finals\' documentaries, the beauty contestants will showcase your company\'s products to every viewer!"

"Of course, different tiers of partnership come with different financial commitments!"

After listening to Donnie\'s introduction, Anthony was shocked once again: first, he was astonished that Donnie had produced a documentary for Miss America that would be shown nationwide.

Second, he was astounded by the tiered structure Donnie had created for the advertising—such a system had never been seen before in the United States.

As a successful businessman, Anthony could already see the immense profit potential.

"May I know how much the advertising fee is for each of these three types of partnerships?" Despite being impressed with Donnie\'s business acumen, it ultimately pertained to Donnie\'s own affairs. Anthony was still most concerned about how much he would need to spend.